The Key Features of Constant Contact Email Marketing

Email marketing is still the most popular and favorite tool for marketers so far. Many businesses see it as a great way to interact with customers on their lists and generate leads. This is what all businesses want basically. If you are excited to take your email marketing strategy to the next level, Constant Contact could be the best solution. This incredible tool comes with impressive key features to grow your marketing funnel.

The Key Features That Make Constant Contact Unique

Constant Contact is an overall email marketing optimization and industry challenge. This tool has been assisting many small businesses, associations, and nonprofit organizations. From 1995, the demo made by Constant Contact has been showing how it helps businesses to interact with their customers or members.

What makes it more unique is that, over the years, this tool has added some features that other competitors rarely have.

So, one of these features could assist small businesses and organizations of all types. By using this tool, you could easily find new customers, facilitate repeat trades, and generate referrals.

Below are key features of this great platform.

Engagement Feature

Integrating email with social media turns email marketing into engagement marketing. When you use the website builder feature of Constant Contact, you would get Forward and Social Share buttons.

Not only would this feature expand to first-class recipients. More than that, it would also increase engagement, and thus, extend the reach of your engagement.

List Building Feature

It is always a great idea to invest your time to connect and build. In addition to the online presence (mailing list, Facebook, Twitter, and LinkedIn), there are many more new features available on Constant Contact. This includes its mobile application (for iPhone only), QR codes, and Text to Join.

A Set of Products for Small Businesses

Many reviews from small businesses that state Constant Contact as an excellent platform. This tool helps them to work effectively with email and provides better features. This includes social campaigns, event spots, and online surveys. This allows your business to actively market your products and services only by using one service provider.

Lively Templates

Another amazing feature from this Constant Contact is a tool to turn your email into a masterpiece. You could get lively templates that include global colors and fonts, block selection, wrap and edit the text in blocks. Better than that, you could use the template every time you need to send an email. This would eventually save you a lot of time.

Key Metrics Analysis Feature

This feature helps you to measure:

  • Responses

  • Deliveries

  • Social media shares

  • Click-through rates

All the points above would be measured by using metrics from the reports and social media sharing statistics. In this way, you could determine what really works and what doesn't.

Constant Contact Pricing

This tool is geared towards small businesses, but not the cheapest. For the pricing, Constant Contact offers various plans starting from $20 monthly for 500 subscribers.

Nevertheless, if you are interested in trying an email marketing strategy, this platform is ideal.

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