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Pardot Marketing Software; Why You Should Invest In It

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Pardot is a market automation software that was founded in 2006. The company is now owned by the giant in marketing software Salesforce. The headquarters for Pardot are in Atlanta, Georgia. In this piece, we will give you a rundown of all the wonderful features which make Pardot CRM a great choice for your B2B business’ marketing needs. Keep reading if you want to learn more!  Top Features in Pardot  Email Marketing  With Pardot you are able to fully automate your email marketing needs. This software allows you to choose from a number of templates in which you can design your email marketing campaigns. The software also schedules your emails and helps you to design appropriate campaigns which are perfectly targeted towards their audiences. A good email marketing campaign can help you increase sales significantly.  Manage Your Leads  Lead management in any business is very important. A lead is anyone who displays buyer behavior and with Pardot you can rank thes...